Tomorrow is a good day for healthy kids to taste our new all-natural favorite Kids’ Meals at selected Kings Supermarkets. They will also get free Silly Bandz to wear or trade.

Check out the closest Kings store near you:

On September 17, Parents and Children will have a chance to sample our new Wagon Wheels Mac & Cheese and Spaghetti Loops Bolognese with 100% Natural Ingredients and Hidden Vegetables.

Make sure to hit the supermarket early while supplies last!

Only 1 in 10 children in the US actually get the recommended daily values of fruits and vegetables (American Journal of Preventive Medicine, 2007).

As a father and founder of Kidfresh, one of my top priorities is to offer nutritious meal solutions for parents and kids.  That’s why Kidfresh partnered with acclaimed pediatric nutritionist, Sharron Dalton, PHD, RD, of New York University. We carefully develop our recipes with the help of Sharron, an expert in childhood obesity and body weight management who advises Kidfresh about balanced nutrition and portion sizes. Here’s what she has to say about veggies and the benefits of our meals.

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As parents, my wife and I know how hard it can be to make children eat anything but their favorite foods, such as pasta and meatballs or pizzas. Just this past week end, we were with friends at a restaurant and their child ordered his favorite meal off the menu: mac and cheese! As we were all served our meals, we were shocked when the kids’ meal was placed on the table: mac and cheese with a side of chips! This 5-year-old child dipped his chips into the mac and cheese… it’s scary to imagine what the nutritional value of this meal was!!!

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I first started my company, Kidfresh, with my own store in New York City where we offered organic and all natural kids’ food, including our own Kidfresh meals, freshly prepared in the kitchen.

Learning from this experience, I decided to broaden our reach and offer my all natural kids meals in supermarkets throughout the country: the result is a line of frozen meals that are healthy, nutritious and great tasting.

Kidfresh frozen meals are not only convenient (easy to store, easy to cook) and affordable (helping to minimize waste and to cut down trips to the grocery store)… they also offer excellent nutrition and taste.

That’s one of the reasons we decided to do frozen meals - one of the most important facts about frozen foods is that flash freezing technologies effectively lock in nutrients.

For instance, as studies have demonstrated, frozen vegetables are nutritionally equivalent and, in many cases, superior to their raw counterparts. In one study, when comparing frozen beans with fresh, researchers found that the frozen green beans had more than twice the vitamin C as green beans that had been displayed in the store and then stored in the fridge before eating.

 

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