Supporting Let’s Move

Kidfresh is a proud supporter of LetsMove.org and the fight against childhood obesity.

Earlier this year, the First Lady Michelle Obama launched the Let’s Move initiative, aiming at tackling the challenge of childhood obesity in the United States. Together with community leaders, teachers, doctors, nurses, moms and dads, this nationwide campaign has an ambitious but important goal: to solve the epidemic of childhood obesity within a generation. Kidfresh wholeheartedly supports this initiative and aims at offering healthier and more affordable foods to our children while encouraging physical activity and a healthy lifestyle.