Caring for the Community and the Environment
Kidfresh has built charitable giving into its business model, with a commitment to ensuring that no food is wasted.
In the New York area for instance, one in six New Yorkers doesn’t always know where his or her next meal is coming from, but the situation is even worse for kids: one in four children in New York City lives at risk of hunger [Source: Feedingamerica.org]. We cannot sit and do nothing about an issue of this magnitude and we have made a commitment to feeding as many children in need as we can.
In 2011, Kidfresh supported Save The Children through financial donations and communication. We also worked very closely with City Harvest, the New York based non profit that is the world’s first food rescue organization, dedicated to feeding the city’s hungry men, women, and children.
This year, City Harvest will collect 30 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to nearly 600 community food programs using a fleet of trucks and bikes as well as volunteers on foot. Each week, City Harvest helps over 300,000 hungry New Yorkers find their next meal.
Through two main donation campaigns in May and December 2011, Kidfresh donated close to 100,000 individual meals to City Harvest who delivered them to soup kitchens and food pantries in the New York area. “We served the Kidfresh meals on the same day they arrived” says Pastor Alfonso Brown of Church of God in Christ Jesus, a soup kitchen in Queens. “It’s great to get a contribution like this during this time of year. Struggling families often rely on schools to provide some of their children’s daily meals, but due to the holiday break, they rely more on donations to keep their children fed.”
In our December 2011 campaign we engaged our customers, friends and followers to participate in our effort. As part of a unique social media campaign, Kidfresh customers and followers could feed hungry children in New York City with the click of a button: For each new Facebook fan or Twitter Kidfresh follower, Kidfresh donated as many as 30 meals to City Harvest. Bloggers that helped spread the word about Kidfresh’s social media campaign were able to raise as many as 300 meals per blog post! It was a huge success and with this campaign, which ran through mid-December, Kidfresh donated more than 80,000 kids’ meals—56,895 pounds of food in total.
City Harvest delivered the donation to many of the 600 community programs it serves across New York City. Kidfresh’s donation put good food on the table just in time for the holiday celebrations of thousands of families.
To learn more about City Harvest and how you can help, click here
We care about our environment
We use Green Choice Technology for all our cardboard box packaging: the board we use for our boxes is made with 100% recycled fibers, are 100% carbon neutral and are also 100% recyclable. Our bowls and films are also fully recyclable.
To learn more about Green Choice Technology, click here.
We care about children's health
There is some controversy around the health impacts of BPA and phthalates in food containers, particularly for children. So why take any chances? There is a simple solution—use bowls that are BPA-free and phthalate-free. Period. End of story. They are made from the safest food grade plastic and are fully recyclable, as indicated by the recycle logo of “1 PETE.”