2007
Kidfresh started as a retail storefront in NYC serving freshly
prepared, wholesome meals for kids.
2010
We expanded by taking our top selling meals and launched our line of
frozen meals with top retailers.
2014
Based on the success of our line, we grew into new products and
categories.
2016
Kidfresh Totally Rockin’ Tots awarded Parents Magazine 25 Best Frozen
Foods.
2018
Kidfresh frozen meals distribution expanded to 10,000 stores
nationwide
2019
Kidfresh launches into breakfast category with new better-for-you
waffles
Founder & Chief Executive Officer
The ancient Greek physicist Archimedes ran naked through the streets of
Syracuse shouting ‘eureka’ (“I’ve found it”) to celebrate his discovery of
the buoyancy theory; a sentiment, if not a reaction, shared by a
fully-clothed Mathias Cohen when he happened across his own great idea.
“As we were often struggling at dawn packing our children’s lunchboxes, we
realized that there was something good to-be done to offer “better-for you”
and convenient kids meals” says Matt. Upset by the limited options available
to his children (the white bread, potato chip, juice box trifecta) Matt
envisioned a line of better-for-you and tasty kids meals to-go, made with
the same quality ingredients enjoyed by parents – but for children; in the
space of a single morning, the idea of Kidfresh was born.
Educated at the prestigious European business school, Edhec, Matt first made
his mark as president of a leading guidebook in northern France. At the age
of 25 he went to London to manage seven outposts of the French clothing
outfitter, Rodier. He then moved to New York and joined Accenture a top
management consulting organization that afforded him diverse professional
opportunities. In 2000, after eight years at Accenture, Matt joined
EZSize.com, an internet startup that used in-store and 3-D scan technology
to help customers find garments that would fit them. When the internet
bubble burst, he returned to consulting, this time as Chief Operating
Officer of Stromberg Consulting. Under Matt’s tenure, Stromberg was turned
around, sold to Omnicom Group and ultimately integrated with Ketchum
Communications.
Confident that he’d cleared enough hurdles to usher him, smiling, through
the rest of his years, Matt left the corporate world to kick back with his
family and strike out on his own. “I’ve always been interested in how brand
connect with consumers,” he says. “I was looking to develop a concept that
would really connect to people’s lives.” Already working closely with
longtime friend and former Danone executive Gilles Deloux, Matt assembled,
the Kidfresh team and began to fine-tune the concept, creating a whole line
of better-for-you food products that would appeal to children and a
lifestyle brand and retail experience that parents feel good about.
Co-Founder & Chief Marketing Officer
Everyone has got a story. Gilles Deloux came to New York to tell his, a
novel about America in the 1960s, and wound up jumping into the fray at one
of New York’s most enchanting new ventures.
After graduating from the prestigious international business school, HEC, he
began working in the field of market research, first interning at Group
Dannon and later working at L’Oreal in London. At the age of 25, he went on
to work for Lu Biscuits (makers of the popular Petit Beurre) where for eight
years he experienced first-hand a variety of responsibilities from
revitalizing signature brands like the Little Schoolboy Cookies to creating
and growing new snack lines.
Deloux oversaw the successful launch of Taillefine, a wellness-oriented line
of snacks aimed at the educated European customer. He developed a line of
smartly portioned recipes with a team of pastry chefs, emphasizing fiber,
vitamins and a moderate fat content. The new line broke record sales and was
awarded best innovation by Group Dannon’s Shareholders.
In 2000, Deloux moved on, relocating to New York to work on creating his
novel. While researching the book, he joined a small firm called Overseas
Food Trading Co. which partners with high-end grocers to source European
food products. As a VP of Business Development he was exposed to growing
trends in the American marketplace and introduced to the unique qualities of
working for a fast-growing, small food business.
In 2003, Deloux decided it was time to switch gears. He had begun talks with
longtime friend Matt Cohen about developing a new business when together
they began to cultivate the seeds of what would become Kidfresh – a unique
opportunity for Deloux to combine a lifelong personal passion for food and
cooking with his strong desire to create a meaningful business.
As a co-founder of the nascent company, Deloux has tapped his more than 12
years of experience to help position Kidfresh as a convenient, affordable
lifestyle solution for urban parents. He has orchestrated recipe
development, working closely with a team of chefs and nutritionists.
Together they cooked up a quality line of children’s meals tailor-made to
suit the needs of specific age groups. “The ideas and projects we commit
ourselves to are not coincidental,” he says. “We’re all looking upon
Kidfresh as a major event in our lives.”
Director of Finance
When Angi was young, a family tradition was to discuss what was going to be
prepared for the next meal. Good food was that important. Meals were always
healthy and balanced with lots of vegetables. When Angi became a Mom
herself, she maintained the high standards set by her Mom, however, it would
have been a whole lot easier if Kidfresh was around when her kids were
young.
Angi joined Kidresh as the Director of Finance and has been with the
organization since the Fall of 2010. During that time she has watched the
company grow exponentially. Before coming to Kidfresh, Angi was the Director
of Finance for Children for Children Foundation, a non-profit child-focused
service organization. Her experience prior to that included owning and
operating an information technology consulting firm for over 10 years.
Accounting Champion
Always having been passionate about food and cooking, Dante tries, on the
daily basis, to provide his two boys with healthy products. At home, cooking
is his role, and when he’s not able to be in charge, he always tries to find
healthy alternatives. Being the youngest of 10 brothers, he knows how to
take care of a family and is very present for his two sons — either riding a
bike with them or trying to follow their physical fitness plan. Dante only
rests when cooking or reading. He discovered Kidfresh by purchasing them for
his boys. He never imagined being a part of the accounting team at Kidfresh!
Director of Sales -Eastern US
Jason’s passion for food and retail started at a young age when he would
walk grocery stores with his father, an industry veteran with over 40 years
as a CPG consultant and Director of Sales training. After graduating
college, Jason started in IT but quickly migrated over to sales positions
where he thrived and began representing brands including: Quaker, Gatorade,
Tropicana, Naked Juice, Annie’s Organics and Sweet Earth Natural Foods.
Jason comes from a long line of picky eaters and his two boys were no
different. Several years ago, when his kids were younger, Jason discovered
Kidfresh in his search for healthy frozen foods that his kids would eat!
Jason and his Atlanta-based family continually strive to eat natural or
organic, better for you foods with simple ingredients and transparent
labels.
Supply Chain & Planning Champion
Home cooking was a staple growing up in a traditional Chinese household.
Even after a long day at work, Ka-On’s parents always managed to whip up a
home-cooked meal which helped her understand the importance of eating
healthy. After graduating from Pace University with a management science
degree and a math minor, she focused her career in finance. But it wasn’t
until she found Kidfresh that she realized supply chain was her passion.
During her spare time, she likes to relax with her loved ones, family and
friends. Never too far from the kitchen, she loves either cooking or eating
Mighty Meaty Chicken Meatballs.
Supply Chain Analyst & Demand Planner
Growing up in the city that never sleeps, finding time to sit down and
having a nice, healthy meal can be harder than it sounds. Whether it was
commuting for school, tutoring, volunteering, or work, fast food and snacks
were only things that were convenient enough to fit into his packed
lifestyle. Unaware of other options he never felt the need to change his
perception until he discovered Kidfresh and instantly felt a connection with
its vision.
Kevin majored in Accounting at Baruch College where he earned his bachelor’s
degree but always had an interest in supply chain.
Head of Sales West - Grocery & Natural
Kim was born in Canada but raised on the East Coast. After graduating from
the Montclair State University, she chose the sun of Northern California
over the New York skyline. She enriched her professional experience through
diverse companies and began to focus on frozen food and ice creams (yummy)
before joining Kidfresh (even more yummy!).
Little anecdote: Kim is a great adventurer and when she is not spreading the
word about Kidfresh, she must be somewhere riding a horse or seeking new
places to experience at home and around the world.
Chief Kidfresh Mom & Head of Marketing
Food has always been a cornerstone in Sasha’s life. She grew up with Serbian
parents where dinnertime was an important ritual. Her mom would come home
from a long day of work, and always make a home cooked meal for the family
to enjoy while everyone discussed their day. This daily ritual became an
important part of her life and now, as a mom herself, she tries to her
emphasize that at dinnertime with her own two kids and husband. Sasha
started her marketing career at General Mills in Minneapolis, working on kid
focused brands like Cheerios and Toaster Strudel. She moved back to the East
coast to work at Pepperidge Farm, focused on frozen and cookies. She
discovered Kidfresh trying to accommodate her own picky eater, in an effort
to bring back fun and laughs to dinnertime while still feeling good about
what she was feeding her daughter. Today she is Chief Kidfresh Mom at work
and at home.
Fun fact: Baking is Sasha’s passion. If you happen into her house during a
birthday you will most certainly find a surprising and creative cake design!
Head of National Sales
Very athletic and avid traveler, Steve grew up in a small town of central PA
learning an incredible work ethic. He realized his vocation for sales
between his sophomore and junior years in college. During this time, he had
the wild experience of selling Webster’s student dictionaries door-to-door
in Arkansas, and was able to sell a set to coach Lou Holtz’s family. He is a
golf AND Pittsburgh Steeler fan (Who said it was contradictory?). A week
after graduating, he started with Pillsbury Company to which he remained
faithful for 14 years. After having been with a variety of companies that
included moves to 8 states and 10 cities, he is now proudly, the Head of
National Sales at Kidfresh. But beyond all of it, he is most proud of being
the father of two great daughters that both graduated from Colorado States
University, and is proud to marry off his youngest daughter this coming
summer.
Additional tidbits: Steve has pretty much called on every retailer in most
all channels across the country. He also loves to cook for his family and
friends, enjoys good wine and an occasional good cigar.
Product & Sales Champion
Eating and living a healthy lifestyle can often take a life of its own in
this crazy world we live in! As a college student, Veronica struggled to
live healthy. Most of her time went to standing on long lunchroom lines
simply to get food – any kind of food, so eating healthy wasn’t as easy as
she hoped.
Coming from a Latino household, fresh food and nutritious ingredients were
always a part of her meals – and boy are they delicious! Now a part of the
Kidfresh team, Veronica is happy to have found a place that embraces the her
lifestyle that she always longed for.
Nowadays, you can often find her snacking on the Muy Cheesy Quesadillas
while on the go, and saying Kidfresh complements the 3 B’s she lives by –
Bueno, Bonito y Barato (Good, Beautiful and Great Value!)
Veronica studied Marketing Management at Pace University and graduated top
of her class.
